You're the marketing strategist for a TV brand. Your job is three quick strategy calls: Products, Price and Promotion. Can you beat the AI bots?
No sign-up to play. Same map is printed on the booth for reference.
Your company currently markets 2 TVs to capture three segments: CineMax is doing well in the Home Theater segment, and Pixel-Lite has mediocre performance across Family and Dorms & Renters. The Aurora R&D project has been completed, it's up to you whether to launch it or not. Choose which product(s) you want to sell below. The faint hollow dot marks each product's build cost — the closer it sits to a segment, the less room there is to profit there. You'll set each product's price on the next step.
Tap a choice for each product:
Adjust the slider(s) below to set each product's price. As you drag, watch its marker move left or right across the map relative to the customer segments. Aim for the price the product's segment expects — priced too low reads as cheap, too high prices you out.
Split your ad spend. The numbers are each product's current awareness by segment — spend builds awareness, and a fresh launch starts from near zero.
Same board, four different AI prompts. Each bar shows the prompt that produced that score — and where it left money on the table.
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